Works of Art Speakeasy
Designing and branding
a speakeasy
Inspired by the many unique bars and eateries in Lancaster, Pennsylvania, I chose to fully design a speakeasy for my independent study. After brainstorming, I chose to create a speakeasy inspired by an art gallery. I would begin with ideas for a logo, and eventually move on to a letterhead set, products, a menu, and more.
CReative Brief
First things first, I created a creative brief to outline the details of the project, including project goals and deliverables.
Logo and Style Guide
After several iterations, a final logo was created. The logo was meant to reflect a higher-class establishment while maintaining the theme of an art gallery. After the logo was created, a style guide was made.
Business Cards and Letterhead
Coasters
Mockups
Multiple mockups were made for the company, including coasters, an outdoor plaque, and etched glasses.
Metal Plaque
Etched Martini Glass
Etched Wine Glasses
Drink MENU
To continue the art gallery motif, I came up with the idea to hand draw each cocktail and include the artwork within the menu. Each drawing was done with colored pencil and imported into the pages of the menu using Photoshop and InDesign.
