HONGDAE
Branding the city of Hongdae in South Korea
This project was a redesign and branding for the city of Hongdae, located in South Korea. Known as a center of the arts, Hongdae finds its roots among the young generation as they explore modern art through music, visual, and performing arts. A style guide for the city was created, along with a logo and various travel advertisements, with the goal in mind of bringing more attention and traffic to the modern city.
LOGO
The logo for Hongdae was created using elements of the South Korean flag and the boundary of Hongdae
on a map
IDEATION
Before anything was created, thumbnails of several potential logos were made. Then, a color palette was made inspired by the modern artistic community of Hongdae.
ADVERTISING
Next, social media banner ads and light pole banners were created to bring attention to the city.
